BrandOutLoud: Own Branding Makes Local NGOs Less Dependent

[Jennifer Lentfer]

Last week I had the pleasure of talking with Judith Madigan, Co-founder and Director of BrandOutLoud, who reached out following my recent post, “Do CBOs have an image problem?”

BrandOutLoud works with aid organizations, local and international, to transform the pity-laden us/them paradigm used in many communications strategies to one that portrays the strengths and power of the people themselves.

We talked about how local NGOs often rely heavily on funding from international NGOs and how the government cutbacks announced in the Netherlands [and elsewhere] give cause for more careful thought about how international NGOs and philanthropies with less money can continue supporting local partners. BrandOutLoud suggests a new approach—empowering local organizations through branding and marketing. Learn more and watch their video here.

 

Team members of BrandOutLoud working on site with local NGO, Cambodian Development Mission for Disability.