A multi-sectoral and multi-activity social mobilization campaign on HIV/AIDS

A national campaign to mainstream the issue of HIV/AIDS around the idea of Red Ribbon Express train was developed by the Rajiv Gandhi Foundation (RGF), NACO and NYKS in 2004. The broad objectives of the RRE are to provide communication and a service package to rural population and reach un-reached areas in rural areas. The RRE is comprehensive multi-sectoral, multi-media, multi-theme and unique campaign ever in the area of HIV/AIDS communication.

The utilization of coaches are as follows:

Exhibition coach I (display of educational material)

Exhibition coach II (display of educational material)

Exhibition coach III (display of educational material)

Conference and Auditorium coach

Counselling, & Medical Services coach

Administrative and Kitchen coach

RRE Cultural Performers sleeper coach