It's Not All Fun and Games: Gamification as an SBC Approach

Gamification is the use of game-playing elements to make a game or non-game activity more interesting or engaging. In practice, this can look many different ways. Digital interventions may look and feel like a game to pass on knowledge or learning objectives to its users. In other interventions, both online and in-person, program designers may use features­—such as rewards, challenges, or badges—to “gamify” an approach or activity.


March 21, 2022

2:00–3:00pm GMT

Join us March 21 for a webinar in which we will introduce viewers to some of the ways that gamification can be used as an SBC approach – and SBC approaches can be gamified. Expert presenters will introduce Springboard members to how they use SBC and gamification to promote behavior change.

 Link to join

Expert presenters include:

  • Faith Gonsalves, Storytelling and Public Engagement Specialist, Quicksand
  • Kathryn Bertram, Senior Program Officer, READY Project, Johns Hopkins Center for Communication Programs
  • Natalia Cereser, Global Director of Program Design and Innovation 
  • Wendi Stein, International Programs Operations Manager, Population Media Center

Time: March 21, 2023 from 2pm to 3pm

Location: 2 pm GMT

Event Type: online